Arseniy Klibaner

Founder | WatchAPI

Close-up of a developer desk with a laptop and sketches.
Photo by Unsplash – building with clarity.

Clarity in Code and Vision in Product

Shipping fast matters, but keeping a calm, legible product matters more. When teams slow down to articulate intent in both code and product decisions, they unlock momentum that lasts longer than any single launch.


Patterns That Keep Code Clear

  • Name things after the job they do. Files, hooks, and components should read like verbs or nouns the team already says out loud.
  • Bias toward composition, not configuration. Simple primitives layer better than sprawling config objects that only one person understands.
  • Make trade-offs explicit. A TODO with context is more useful than a silent compromise hiding inside a component tree.

Clear codebases reduce onboarding time, highlight dead weight faster, and make it obvious when the product strategy starts to drift.

Product Vision Needs the Same Discipline

  1. Write the narrative. People rally around stories, not roadmaps. A tight one-page narrative that explains the customer, pain, and intent beats a feature checklist.
  2. Design guardrails. Decide what your product will not do. Guardrails keep opportunistic requests from diluting the core experience.
  3. Instrument reality. Real usage data exposes whether the narrative still holds up or needs a rewrite.

A Checklist Before Shipping

| Question | Why it matters | | --- | --- | | Does the PR title explain the why, not only the what? | Keeps reviewers aligned with the problem. | | Can support explain the feature in two sentences? | Forces the UX to stay approachable. | | Would we make the same choice again in six months? | Surfaces short-term hacks early. |

“Simple scales. Complex fails.”
— A mantra I keep taped to my monitor


Where to Go From Here

  • Revisit one component and delete the clever abstraction you no longer need.
  • Rewrite your roadmap as a narrative memo and share it with customers.
  • Schedule a clarity audit with your team—code, product, and messaging in one sitting.

Small cycles of clarity compound. Protect them and the vision tends to take care of itself.